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Singapore Athletic Association announces apparel deal with Key Power International worth close to half a million dollars over the next three years

SINGAPORE, 18 April 2013 – Having secured the backing of Coca-Cola Singapore in January this year, the Singapore Athletic Association (SAA) today welcomed another key sponsor in the form of a three-year sponsorship deal with sports apparel importer, Key Power International (KPI) Pte Inc, distributor of Brooks and 2XU, valued at close to half a million dollars.

The deal, which will see KPI will provide the Republic’s top track and field athletes with apparel from Brooks and 2XU, will run until the end of 2015 and is worth around SGD$150,000 a year. Brooks, a leading running apparel, shoe and accessories company from the United States, will provide the Singapore athletes’ with tracksuits, shorts, running vests, collar shirts and round neck t-shirts, whilst leading Australian compression brand, 2XU will provide high performance compression shorts and body suits.

At the sponsorship announcement media event held at the Singapore Sports School, some of Singapore’s most promising track and field medal hopefuls at the next Southeast Asia Games were on hand to show off the brand new kits they will be competing in for the next few years.

Covering the 2013 and 2015 SEA Games, as well as international and local events, the deal will see the likes of national athletes like rising sprint star Shanti Veronica Pereira and long distance runner Mok Ying Ren compete in the striking new Brooks attire. The Men’s 4x100m relay team will be some of the first athletes to wear the new apparel, with the five-man squad scheduled to compete during the Nippon Sports Science University Athletics Meet in Japan next week.

For the design of the initial batch of Brooks and 2XU Singapore athletics team kit design, the familiar red colour of the national flag will be the dominant colour for tops, including collared shirts, round-neck t-shirts and the competition tracksuit. To contrast against the red, the shorts, compression tights and tracksuit bottoms will be solid black in colour. The only exception will be the Brooks competition singlets, which will be a striking fluorescent yellow. All the outfits will feature the Singapore flag on the front, with the words “SINGAPORE ATHLETICS” featuring prominently on the back.

Click here to enlarge the above image

Managing Director for KPI, Robert Lu said,

“KPI is delighted to be associated with the SAA through this three-year sponsorship deal, which I hope will be the start of a long and fruitful relationship. As a locally based company, we are proud to show our support for local track and field by offering Singapore’s top athletes with our top sporting gear.

“Brooks has long been associated with running and the brand is experiencing a renaissance in recent years, particularly with our sponsorship of the Brooks Run Happy event not long ago. 2XU meanwhile has also established itself as the leading compression brand, particularly within the triathlon community around the world. Hopefully with these top quality products, our track and field athletes will be able to perform at the very best during competitions.”

Expressing his delight at the deal, SAA President, Tang Weng Fei said,

“This announcement represents a major step forward for the SAA. Having met the Key Power International team, their passion for sports, especially running was evident. Both the SAA and KPI share a similar ambition to create a successful long-term partnership and we are glad that KPI is far sighted enough to recognise that Singapore athletics is on the up and on the cusp of a golden era with our new generation of young track and field athletes coming through. Hopefully our athletes will not disappoint them.”

With the SEA Games rounding out the year, 2013 is shaping up to be a big year for the SAA with a record number of athletes having already qualified for the SEA Youth Championships in June and the IAAF World Youth Championships in July. Added Mr Tang, “I hope that our athletes will be proud to wear the new Singapore athletics team kit when they represent the country in the upcoming meets.”

national team singapore
Another design of the top our National athlete will wear.

About Key Power International Pte Inc.
Key Power International Pte Inc is a Singapore based company established in 2006, for the distribution cycling, running and triathlon apparel. Founded by avid runners and triathletes, Key Power International aims to equip aspiring and elite athletes with the best possible gear and apparel for all their training and racing needs.

About Brooks ® Sports, Inc.
Brooks ® Sports, Inc. is your go-to company for anything and everything related to the run. As a leading running company that designs and markets high-performance men’s and women’s running shoes, apparel and accessories in more that 40 countries worldwide, we are dedicated to inspiring people to run and be active by creating innovative gear that keeps them

About 2XU
2XU engineer products with the single minded goal of best equipping the athlete, so they feel more prepared, more lethal, more capable than anyone. As they put on the technologically sophisticated garments over their bodies they also put on an attitude, to be more than they ever have been, the perform beyond expectation. With 2XU technology a piece of the finely balance equation is in place to multiply human performance. This technology marks the beginning of a new era in sporting equipment. Our garments use intelligent physiological design, cutting edge performance fabrics and construction, derived from a race bred pedigree.


18th Apr 2013
singapore athletic association
singapore athletic association

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Founded in 1935, SA's historic footprints began more than 60 years ago when we opened our doors to Singapore's early athletes at the Farrer Park Stadium. Since then, the SA has toiled and grown, and is now poised to chart new territories for the future. Under the helm of a new dynamic team of volunteers and full-time secretariat, the association will take bold strides to nurture talents and work towards a holistic athlete development and making competitive athletics a viable career, read more »
singapore athletic association
singapore athletic association
singapore athletic association
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